- The Daily Drip
- Posts
- The 6 things that affect visibility in Spotify and Apple
The 6 things that affect visibility in Spotify and Apple
Bona Rai
May 04, 2023
Issue 7 of The Daily Drip is brought to you by Hindenburg. From podcasting to radio and audiobook production, Hindenburg has all the tools you and your students need to easily record, edit, and publish professional audio without the technical hassle. Learn more about Hindenburg here.
Hi there!
Today is one day we really wish we were Star Wars nerds so that we had something clever to say. We’re not so we’ll just be the 12,356th person to say “May the 4th Be With You.”
We are podcast marketing nerds though so here are today’s tips to get your juices flowing.
TIP 1 - Optimize your podcast metadata
There’s a lot to be said for Search Engine Optimization but don’t forget about in-app discoverability. Here are 6 key things that contribute to helping you rank in Spotify and Apple: Show title, Publisher / Author, Show description, Episode title, Episode description, Show category.
TIP 2 - Your podcast may need a Press Release
Think you and your podcast aren't important enough for a press release? Think again! Podcasters are sleeping on press releases as a marketing tactic. They can help launch your podcast into the media spotlight without spending a dime!
TIP 3 - Use your podcast to grow your email list
How? By creating a Bonus Content Funnel that starts with you teasing bonus content in the episode that listeners can access by signing up to your list.
Reply