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How AI is helping indie podcasters make money
Issue 24 of The Daily Drip is brought to you by Podbean. Podbean provides an easy way to host, promote and monetize your podcast so that you can focus on creating amazing content. Learn more about Podbean here.
Hi there,
Today’s drip is extra special because we’re 1 month old! It feels like we’re actually official!
Don’t be alarmed, we’re not going to be like those annoying couples who post their month-versaries on social media 🙃
Let’s get to today’s 3 tips!
TIP 1 - AI could help indie podcasters make more money
Brands usually don’t work with shows with fewer than 10,000 downloads a month but with podcasting achieving up to 60% conversion (compared to the 2% of other mediums), it makes sense for brands to invest in smaller podcasts. AI is helping by using tags to match podcasts up with hyper-relevant ads/advertisers. Something to keep an eye on….
TIP 2 - Have a signature question for your show
Having a signature question you ask every guest is a great way to strengthen the brand of your show. What’s more, you’re bound to get dozens of different answers which is a great way to expand your perspective.
TIP 3 - Want to get booked as a speaker? Get selective
Here are 2 questions you need to answer very specifically: 1) Who do you want to talk to? and 2) What problem are you solving for these people? One way to think about this is, “You want to be the steakhouse, NOT the buffet.”
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