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How long the average podcast listener spends each week listening to podcasts
Bona Rai
May 22, 2023
Issue 20 of The Daily Drip is brought to you by Capsho, the world’s first AI-powered podcast content writer. Turn your podcast episode audio or video file into all the content marketing you need to grow your show. Get an extended trial here.
Hi there,
Happy Monday! Haven’t had a win yet today? Check out today’s 3 tips to win the day back (and like grow your podcast maybe? 😉)
TIP 1 - Audiences are spending more time-consuming podcast content
The opportunity in podcasting is only growing. According to a 2023 study called The Podcast Consumer by Edison Research, the average listening time has doubled since 2015 with the current average at about 9 hours per week.
TIP 2 - Appeal to all 3 audience levels as a podcast guest
To make money through podcast guesting, you need to understand podcast audiences exist on 3 different levels (think of it as a three-layer cake!) and connect with them all in a slightly different way.
TIP 3 - Start a branded Newsletter on LinkedIn
Having your own branded newsletter on LinkedIn where you curate and share expert insights in article form, helps build credibility with your audience.
This audience isn’t just limited to potential podcast listeners and clients of your business; it also includes potential collaborators like future podcast guests or strategic partners.
Today’s Drip Sponsor.
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