The reality about lead generation from podcasts

Author

Bona Rai
May 09, 2023

Issue 11 of The Daily Drip is brought to you by mowPod, the largest driver of engaged listeners to many of the most prominent podcasts in the US. Learn more about mowPod here.

Hi there!

Whether you’re feeling primed for action or procrastination, we’ve got you. Here are today’s 3 tips that will give you something to either run with or something to mull over. Reader’s choice 👇

TIP 1 - Focus on quality of leads from your podcast, not quantity

“The stark reality is that it’s hard to get a lead with a podcast. Podcasts grow so slowly. Podcasts are long-form content, and if you include a CTA, it’s usually towards the end. [But podcast leads] are the most qualified. They convert really well.”

Jasmine Star, Host of The Jasmine Star Show

TIP 2 - Be intentional about your podcast format AND structure

A podcast’s format is the style of presentation. A podcast’s structure is the arrangement of each individual episode. Being consistent with this makes it easier for your audience to follow.

TIP 3 - Learn more about the Who & the Why behind The Daily Drip

We realized in making this about you, and not about us, we were possibly giving Gossip Girl / Lady Whistledown vibes. (If only we were as mysterious or as alluring.) We’re a collective of podcast industry pros with a common mission helping independent podcasters fight pod fade.

The Daily Drip team each time we get a new subscriber

Today’s Drip Sponsor.

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