The S-Word your podcast is craving.

Author

Bona Rai
April 27, 2023

Issue 3 of The Daily Drip is brought to you by Hindenburg. From podcasting to radio and audiobook production, Hindenburg has all the tools you and your students need to easily record, edit, and publish professional audio without the technical hassle. Learn more about Hindenburg here.

Hi there!

What’s distilled but potent? Your Daily Drip podcast growth tips for today! Let’s get into them.

TIP 1 - The S-Word your podcast is craving. 

Not thaat S-word. We’re talking about Systemization. Systemization using SOPs (standard operating procedures) is the #1 differentiator between podcasts that thrive and podcasts that well, kinda do ok.

Don't know where to start? Here are the only 2 SOPs you need:

  • Episode creation - outline, record, design, edit, post, and share.

  • Guest onboarding (for interview-style shows) - make them feel like VIPs.

TIP 2 - Get you a podcast business plan.

Not trying to make money from your podcast? Keep scrolling.

Want to turn your time into money? You need a podcast business plan.

The most overlooked part is usually marketing. (Unfortunately, build-and-they-will-come is not a strategy) Have a specific plan for how you will market your podcast as a product or service and get the word out to your audience.

TIP 3 - How to outsource like a pro

Considering investing in a professional podcast editing service on a budget? Our top tip: when evaluating your (many) options, make sure you confirm the level of support you are going to get.

Your editor will become an extension of you so it’s not just about the output, it’s also about the process to get there together.

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